Yahoo vs Google PR

What's the first thing that comes in your mind after you published your website or blog? Google!!! "I want my site listed by Google!" Then? Yahoo!.

Of course, everybody wants to get his site on first list in search engine result to be visited by millions of users, to be assaulted with ad proposals and to receive thousands dollars.

You know, the truth hurts, but this is almost impossible. You can have your site listed on Google and Yahoo search, but you cannot expect it to represent a big hit on the Internet market.

Yahoo or Google (or, if you prefer, Google and Yahoo) represent two of the most popular search engines on the internet so the smartest choice is to register your site to be listed by these two companies.

Before you making decision, you must know that there are some difference between Yahoo and Google that can affect your website position in their search result.

Yahoo have a priority that's the number of backlinks a website possesses. So, it could be very smart to talk to your friend to give some backlink to your site on their webpages, enough to be placed on top in Yahoo's ranks.

Google is different from Yahoo, Google checks and analyzes the links for their quality, so it's very important to verify your content before publishing it and apply some SEO techniques over the files. An example of these tricks is represented by the names of the files that should be short and to describe the object they contain.

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How to make different keywords for Blogger post

In this articles you will learn how to make dynamic keyword or different keywords for each blogger - blogspot.com post. Meta keywords are very important to do better SEO for your blog. And you should know that Search engines look for different description and keywords for each page of your site. If you put the same thing across all pages of your site, search engines may regard this as spam.

To edit your Blogspot template
1.Go to Layout > Edit HTML > Check 'Expand Widget Templates', and don't forget to save a backup before you do anything..
2.Don't forget to remove those comments.
3.Replace those Static Blog meta tags content with the code in this post.

<br /><!-- Post Page --><br /><b:if cond="'data:blog.pageType"><br /> <title><data:blog.pagename/></title><br /><!-- Index Page --><br /><b:else/><br /> <title><data:blog.title/></title><br /></b:if><br />

So instead of using "data:blog.pageTitle" you use "data:blog.pageName".

But as far as I see at the very brief Blogger documentation. This is the only way to use labels as meta keywords..
Enough talking.. Here is the code to do it.. which you should place instead of the Head tag..!
The Code is commented and it also outputs the Title and Meta Description tags(using Post title) for your convenience.

<!--::::::::::: Block1: Output post meta keywords --><br /><b:if cond="'data:blog.pageType"><br /><b:section id="'meta1'" showaddelement="'no'"><br /><!-- widget must be a of Type = 'blog' to have posts data exposed, and must have a unique id --><br /><!-- Empty Includables(functions) to output nothing, You must keep them ): --><br /><b:widget id="'Blog2'" locked="'no'" type="'Blog'"><br /><b:includable id="'nextprev'/"><br /><b:includable id="'backlinks'" var="'post'/"><br /><b:includable id="'post'" var="'post'"><br /><b:includable id="'status-message'/"><br /><b:includable id="'comment-form'" var="'post'/"><br /><b:includable id="'backlinkDeleteIcon'" var="'backlink'/"><br /><b:includable id="'postQuickEdit'" var="'post'/"><br /><b:includable id="'commentDeleteIcon'" var="'comment'/"><br /><b:includable id="'feedLinks'/"><br /><b:includable id="'feedLinksBody'" var="'links'/"><br /><b:includable id="'comments'" var="'post'/"><br /><b:includable id="'main'" var="'top'"><!-- Main Function of Any widget comes with ID 'main' --><br /><!-- Loop Page Posts (only 1 in a post page )--><br /><b:loop values="'data:posts'" var="'post'"><br /><b:if cond="'data:post.labels'"><br /><!-- If the post has labels, make Meta keywords by looping lables --><br /><meta name="keywords" content="<b:loop values="'data:post.labels'" var="'label'"><data:label.name/><b:if cond="'data:label.isLast">,</b:if></b:loop>" /><br /></b:if><br /></b:loop><br /></b:includable><br /></b:widget><br /></b:section><br /></b:if><br /><!--::::::::::: Block1 END --><br /><head> <!-- THE HEAD --><br /><!-- must include(called) here to output other head sub elements --><br /><b:include data="'blog'" name="'all-head-content'/"><br /><!--::::::::::: Block2: Output Index Title,keywords,decription and Post Title,description --><br /><!-- Post Page --><br /><b:if cond="'data:blog.pageType"><br /><title><data:blog.pagename/></title><br /><meta name="'description'" content="'data:blog.pageName'"><br /><!-- Index Page --><br /><b:else/><br /><title><data:blog.title/></title><br /><meta name="'keywords'" content="'your,blog,keywords!!'"><br /><meta name="'description'" content="'your"><br /></b:if><br /><!--::::::::::: Block2 END --><br />

Some Issues you should be aware of:

1. Removes all
tag from both codes above. I'm too lazy to do it now :D

2. After Adding that code , you will get errors when trying to do anything in the 'Page elements' and clicking save. the Only solution is cut Block1 from the template & save, do what you need in 'page elements' & save. paste Block1 back in the template.
It is the only way, until Blogger.com pay attention to the issue!

3. Some Meta tags analyzers will warn you that they don't see meta keywords (Cause it was outside of the head).. But Most search engines would be able to find your meta keywords..
As you can see that's why I'm separating the code into 2 blocks:
first one outside the Head tag to output Post Meta keywrds.
Second one inside the Head Tag to output Title and meta description of all pages and meta keywords for index page; without the need of a widget. And in case an engine didn't like those meta keywords, you still have the title and description where they should be.

4. XHTML validation will give your warnings about these issues :
Meta Keywords tag Appears before the Head tag.
Why we have to put that code before the head tag? you have to ask ):
well.. You can't place a widget outside of a section, you can't place a section inside head tag. and Post lables must be called inside of 'Blog' widget.
Meta Keywords will be surrounded with Div tags which should not appear there.
why? Cause Widget and sections Tags are auto. converted to div tags by Blogger..!



Good Luck

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Improving Content Relevance

Search queries reveal what people are want and what they looking for from your web or blogs. It tells you what information they expect and that's a way to understand their needs and desires. Many of them are ready to pay for a solution or subscribe to get knowledge.

Better relevance same as better conversions. It’s that simple. By making your website as relevant as possible to search queries, you’re making visitors more likely to stick around. Visitors are going to click away if they find that your web page doesn’t fulfill their info needs. So the first step is closely examine your pages in relation to search traffic terms.

My goal is to include every search query in my money page. Every question typed into search engines by visitors who access my site must be answered. The easy way to do this is to add a simple FAQ to the specific page that visitor’s needs. Just phrase the same exact search query as a question. Then write an answer which responds to it.

Another method for search query relevance is to create new content and insert it into the money page. It’s important to edit your pages so that it doesn’t display content that is simply outdated or useless. Either rewrite the entire money page or include update notes specifying new information and linking to other pages on your website with newer content. Whenever new information or changes occur, go back into the money page to make necessary adjustments.

Note that by increasing your money page’s relevance and informational value, you are also increasing its linkability: People are more likely to link to it because it is a detailed and useful reference page on the topic. It's also increase the chance to make more money from your blogs or websites.

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How to earn money from internet

Do you own a website or blog that is continually failing to make you any money? Don't feel alone because 90% of the web sites on the internet are just like yours. So, what if I told you that you could earn money online, practically overnight!

You might not believe me but the facts are you can. I am about to show you 3 quick and easy steps to make money online fast.

These are proven techniques that will send fast cash into your bank account, even while you sleep. Put them to work for you and watch the money come rolling in. Follow these 3 quick and easy steps and you will be able to make money online like the pro's.

1. Use a Joint Venture to Jumpstart your Sales - Maybe you have a product but are new to the internet and don't have a list. You are interested in increasing your web site traffic and building your credibility to increase your sales. No problem, what you need to do is find someone in your niche market that has an established web site and a list of customers.

Use the search engines and references from other site owners to locate someone that might be interested in recommending your product to their customer list in return for a share of the profits. You need to make this a win-win situation for them. Understand that you are the one needing help, not them.

So when you approach them have the attitude of how this venture can benefit them and not you. Tell them that you think your product would be a valuable benefit for their customers. Give them a FREE copy of your e-book or your product to let them see for themselves. Make sure that you provide all of the marketing materials they will need, like ezine ads, articles, text links, and banners.

Most importantly, make it worth their time by giving them a minimum of 50% of the profits for utilizing their list. You need to understand that their list is the heart and soul of their business and that they will only recommend products to their customers that they feel will benefit them. As a list owner you can not afford to risk your reputation on low quality products. A joint venture is a great way to jumpstart your sales and will lead to more profitable joint ventures in the future!

2. Give Something Away to Profit in the Future - One of the best ways to secure huge amounts of profits is to give something away to your web site visitors.

This does two things, the first, it is a great way to get their trust and secondly, by giving them a taste of what you have to offer many of them will end up buying the whole meal. A great technique to use, especially if you have an information product like an e-book, is to give away a free report or mini-course related to the topic of your information product.

This will allow you to get their email address so you can send them follow up emails promoting your product, or other people's products like in example 1. You are also building a list of people that have an interest in your niche market. If they like your material they will come back for more!

So give away a free email report or mini-course, you can even put links to your products or affiliate products in the free report, so it becomes an income stream. If you will give away something to get their interests peaked and their trust heightened it will lead to greater sales in the near future.

3. Market Someone Else's Product - If you have your own web site, or even if you don't, you can find an affiliate product that is relevant to your market and sell it for a commission. Many of these affiliate programs pay as much as a 75% commission on sales.

Here is an easy tactic you can use to sell your affiliate product. If you have your own site then put a text link in a highly visible area on your website. The middle of the page, top right, or bottom right seem to be prime web site real estate.

Make sure to use a text ads instead of a banner, they convert better! When you write your text, do so in the form of a recommendation for the product. This technique usually works the best because the people that come to your website consider you an expert on your market.

Put more than one text link on your web pages. What draws the attention of one person may not another. So always write two to three text link ads and put them on various places on each of your web pages.

In closing, you can put these simple but powerful techniques to work for you and begin earning money online overnight. They are not hard it just takes a little gumption to get started. When you see the results start rolling in you will realize it was worth the effort.

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Sending internal traffic to your important page

If you’ve optimizing your web or blog pages for maximum conversions, you can also send over visitors from other pages of your site. You’ve already done the work to make the pages incredibly relevant and usable, they shouldn’t just be seen by search engine visitors. If your web pages are related, by sure to interlink each one so that each visitor is funneled to another optimized page. This not only improves your bounce rate but makes sure if they aren’t persuaded the first time around, that each visitor is given two opportunities to convert.

You can use a script to autolink specific anchor keywords or phrases on your entire site to the specific web page (you can use this method on wordpress blog). This helps with SEO and is very easy way to get more eyes on your money page. If you’re using Wordpress, try the Internal Link Building plugin or the SEO Smart Links plugin. Both help to auto-link keywords on every page of your blog.

If you’re a blogger producing content daily, endeavor to link to the important pages whenever it’s pertinent to your post because you’re driving traffic to pages that will perform well. There is an alternative way to highlight your money pages: Group the ones about a similar topic together and list them all in a reference page, which will funnel traffic out to different locations. Instead of linking to each individual money page, you can just link or promote the reference page, which will then direct the visitors you get to each money page simultaneously. If you doing this correctly then you can make more money from your blog.

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Keyword Research

Keyword research involves analyzing and using the historical data of keywords used by web surfers to improve the efficiency and effectiveness of Internet marketing. Every day about 410 million searches are carried out by Internet users in North America to find products / services, to research them or to purchase them. The key aspect of Internet marketing is keyword research. Selecting and using keywords for a website is an art and a science.

Why is it important?
It is important that your customers are able to find your website using keywords most relevant to the business or product. Keyword selection is the first step towards successful Internet Marketing. It is also an area where most business people and marketers go wrong. You may encounter situations where you may achieve high search engine rankings but you may not achieve Internet sales, if you select the wrong keywords. The goal of Internet marketing is not about directing huge traffic to your website but to draw those people who are interested in your products and services. Using keywords that attract your prospective customers will help achieve your marketing objectives even if your traffic is lower. The ultimate aim is to increase your sales and not to attract any web visitors.

Where to start?
As with traditional marketing, the first step in online marketing is to identify your target audience. Then it is to research the keywords that target audience may most likely query the search engines to locate a site like yours. If you choose a keyword that is not used by the people searching for your product, you won't get much Internet sales.

Common Errors
A common error is to initiate website optimization with a set of “gut-feel” keywords. Many websites often come up with keywords, which look relevant to them but the buyers may not use these keywords to search for their products or services. Often the site owners use trade-specific terms, but the customers most likely use generic terms. You need to put yourself into the shoes of your customers while choosing the keywords. Today, several companies offer paid services to actually see the number of times a keyword has been used in a given time period. These services remove the guesswork from Internet marketing and make this type of marketing a science rather than an art.

Its Importance in SEO
The most important aspect of any search engine optimization campaign is the one involving keyword selection. A website can only be optimized for a limited number of keywords. Plus, in search engine optimization there is a time lag before an SEO campaign can start generating results after it is implemented. These two aspects make it very important to choose the right keywords as early as possible. No wonder Keyword research to identify the best keywords is the first step in any search engine optimization program.
Don't optimize your website for only one keyword. Use different keywords that may most frequently be used by your target audience. Initially, this first set of keywords may require judgment based on awareness of your product and your target audience. Once the campaign gets underway, web analytics will be able to identify the keywords that are bringing in the most sales. Sometimes, there are a few unanticipated keywords that turn into real "gems." As much as a marketer can use judgment, a continuous monitoring of the campaign is the best way to “discover” good keywords.
You will have a competitive advantage when your target keywords are popular with your customer base and not known to most of your competitors. The more the number of people targeting a particular keyword for SEO, the tougher it becomes to get results. To put it in another way, it may increase your investment and the time required for search engine optimization. A good Internet marketer will be able to find the best keyword opportunities for Search Engine Optimization given a particular budget.

Its Importance in Pay Per Click Campaigns:
The advantage of Pay Per Click (PPC) over SEO is that it can target an almost unlimited number of keywords to drive traffic to a website. Whenever an unrelated audience clicks on your ad, the cost of that click represents wastage of your marketing budget. In TV advertising, It is like spending on Advertisements at 3am in the morning when hardly anyone is watching television.
Making sure you are bidding on keywords that your target audience is using to search for your products is critical to the success of a pay per click advertising campaign. Also, over time your competition will be focusing on a few keywords for PPC and driving up the bid for those keywords. At some point of time, the cost of the click is no longer providing a good ROI on your marketing investment.
A good Internet marketer will constantly strive to find new keywords with lower bid price to ensure you are getting the most clicks from the target audience for your PPC investment. One advantage of PPC is that unlike SEO any mistakes can be corrected almost instantaneously. The disadvantage is that the market is fast moving and needs continuous monitoring of keywords.
The advantage of Pay per click campaigns is that (after a campaign goes live) continued keyword research along with web analytics can further improve the initial effectiveness of the campaign. Thus, leading to a list of keywords that are most likely to convert a visit into a sale and at cheapest cost. This list of keywords can be key weapon to successfully compete with your competition in the online world.

Conclusions
Keyword research is not about choosing the most frequently used keywords but to select the most popular keywords used by your target audience to find your product. Poorly performed keyword research increases the cost of your marketing campaign by focusing on keywords which are difficult to optimize for SEO or require high bid price for PPC. Also, a poorly performed keyword analysis can cause wastage of your budget by focusing on irrelevant keywords.

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Monetizing your website

While you can monetize your website and capture leads at the same time, I find it better to optimize for one goal instead of trying to achieve both. Because when it comes to monetization, captured leads are usually a good source for long term income.

There are formats for each goal (monetize or lead capture) and you’ll get better results if you either choose to monetize fully or go all out to hook your visitors by making them sign up or subscribe to your website. If you put up too many well blended ads, the visitor can easily click away instead of subscribing to your newsletter, so either pick one goal or balance both.

Let’s talk about monetization first. This is easy if you’re using ad networks like Google Adsense. Go to your money page and insert an additional ad unit, blend it well with your content and make sure that its quite visible while not being too obtrusive.

A well placed Adsense unit can really increase your overall daily income. I’ve seen a jump of more than $20 a day for a site that I own when I took the time to test and optimize a few money pages. While you may have default ads already on every page of your site (sidebars, header etc), these may not be truly optimized for a money page.

Money pages need to be treated differently from the other pages on your website. They’re the ones that bring a lot of visitors (big sample size) so you can really use this opportunity to test the profitability of specific ad schemes. You can even remove the default ads specifically for this page so you have more room to experiment. That’s what I do for some sites.

Other ways to monetize include the use of commission-based affiliate programs which range from digital products to established eCommerce retailers like Amazon.com. Clickbank is a digital product marketplace you can use. Sign up, search through the marketplace for a product, grab your affiliate link, insert it on your money page.

You can also try CPA networks with relevant pay-per-lead or pay-per-sale programs to make more money. Commonly used CPA networks are Market Leverage, Max Bounty, NeverBlue, PepperJam, Copeac, Azoogle and Hydra Network, among many others. Affiliate programs can work well but remember to keep them related to your content.

Alternatively, you can promote your own products on your money page by including a short pitch for it and linking to a proper sales page. Or you can try to sell your visitors away from the money page by getting them to first subscribe to an email list.

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What is Search Engine Optimization?

Search Engine Optimization (SEO) can be defined as the process of altering the content or structure of your web site so that it ranks higher in the pages of search engine results while a specific key word is being searched. The higher the website gets ranked the greater the probability of the site being visited.

How does Search engines work?
The search engine runs a “spider” through all the web pages traveling through the hyperlinks between the sites and going through the content and collecting information on each page and prepares an index. The spider then returns the information to the search engine. Now, when a particular key word is searched, the search engine displays only those pages which the spider thinks match the key words the most.

Why is SEO necessary?
Most people arrive at a website after conducting a search. Therefore, SEO becomes necessary because your site is unlikely to have any visitors unless it gets shown on the results page, letting people know about its existence.

Good SEO practices
Search engine optimization is not just about having spiders crawling your web site but also about making the viewer spend time on your web site preferring it to several others that also came up in the search.
The SEO process can be started by constructing a nicely structured web site using good design practices. In addition to that, some other ways of making a web site friendlier to search engines are:

Title Tag
The title of your web page is of primary importance to the search engine and it should be precise and brief. Most search engines consider very long titles as spam, so the use of conjunctions and definite articles should be minimized in the title. The company’s name followed by a few words about your services would make an ideal title.

Meta data
Putting keywords in meta data plays a key role in search engine optimization.
However, having an attractive meta tag 'description' is more important as it appears as the description in the search results page. The description should be kept precise, informative and appealing to capture the attention of the visitors thereby motivating them to visit your web site.

Main text
The following points must be kept in mind before writing the content for your web site:
• The site should be free from grammatical errors, spelling mistakes and should have a readable font with good use of color and graphics.
• The content must be presented in an interesting way to hold the attention of the visitor.
• Paragraphs should be short and crisp and words per line should be around 10 to keep viewers focused on the web site.
Another rule is to adjust your web site’s layout in such a way that more important phrases are found at the beginning of the page as search engines consider words at the beginning of the page to be of greater importance than the ones found towards the end.

Links
The easiest way to get a high page rank is to have several web sites providing a link back to your site. The number of pages linking to your website is considered a recommendation by search engines. Some search engines like Google give more weight to links from popular and respectable sites. This can be done by trading links with other web sites thus earning your web site a higher ranking and adding some traffic to your site.

Once these guidelines are followed the web site should have a both a good layout and decent rankings on search engines. This will help in attracting your target audience and also be helpful in motivating the visitors to perform the actions to help achieve your marketing goals.

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Make more money with your money pages

Every page in your website get different search traffic visitors than others. These pages are constantly visited daily by new visitors, people who have never seen the site before. You can call these 'money pages' because they are a reliable source of your future income.

But they’re not just 'money pages' because they bring in money to you: they are also the one of the easiest ways to grow your visitors without much work. If you learn how to optimize these money pages, you’ll really improve your website in so many ways. More revenue, more visitors, more influence and authority. Doesn’t it sound good?

We’re always focused on creating new content and getting new visitors to these new pages that we forget about what’s going on in other parts of our website. I’ve never talked about money pages in my previous post and decided to expand a little more on this topic because I think its often overlooked by webmasters.

This is important content for publishers and bloggers but the main strategies here apply to other site types as well, you just need to find the right tools to do it.

Optimize Your Money Pages

There are so many things you can do with your money pages, in order to make them better or more profitable. It’s important to decide the extent of your work according to your goals and resources. What’s the most important to you? and how much time do you want to spend. Do you want a bigger readership? Or are you just concerned with increasing your daily revenue?

Here are a list of things you can do for your money pages:

1. Monetizing
Your targets here is to get more revenue out of each page. There are various ways to achieve this and they generally involve the placement of ads both around and within content. There is also an indirect future revenue from lead capturing.

2. Make it Page Rank Better Than Others
Doing on-site and off-site optmization will help specific money pages to rank better on the search engine result pages, hence driving more traffic back to your site. This increases your site reach and revenue at the same time.

3. Improve Relevance
This involves revamping the money page in order to provide up-to-date information or better content in order to accommodate visitor needs. This provides an improved user experience for all and can result a host of benefits like more referral/citation links and greater visitor loyalty/trust. Relevance is also important when your main goal is to capture leads or increase revenue.

4. Capture Leads
The money page is optimized to encourage visitor to subscribe to your mailing list, site feed or register for your website. The main aim is to find a way to continue to reach your readers after they leave your money page. This helps to grow your site visitors and its also a component of your revenue generator.

These are the fundamental factors involved in optimizing your money pages. After completing the first step of finding your money pages, you don’t need to work on the other steps in a sequence. The good thing about money pages is that once you optimizing it, you can just leave them alone for a while. If you’re busy every day, you might want to spend an hour during the weekend on your money pages. Set aside some time to optimize them and you’ll definitely see the results.

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Possible Blogger Terms of Service Violations

Today I have received the following message when I try to access my blog:

Possible Blogger Terms of Service Violations
This blog is under review due to possible Blogger Terms of Service violations and is currently unpublished. You can view your blog's posts here in Blogger, but you may not make any changes.

There was a link to submit my request to re-activte. I have done this today morning. Can you kindly guide me as to how come such deactivation comes. now the site is not seen.

Then I check my gmail inbox and found this message:

Hello,
Your blog at: http://www.myxnote.com/ has been identified as a potential spam blog. To correct this, please request a review by filling out the form at http://www.blogger.com/unlock-blog.g?lockedBlogID=4171****** (my blog ID)

Your blog will be deleted in 20 days if it isn't reviewed, and your readers will see a warning page during this time. After we receive your request, we'll review your blog and unlock it within two business days. Once we have reviewed and determined your blog is not spam, the blog will be unlocked and the message in your Blogger dashboard will no longer be displayed. If this blog doesn't belong to you, you don't have to do anything, and any other blogs you may have won't be affected.

We find spam by using an automated classifier. Automatic spam detection is inherently fuzzy, and occasionally a blog like yours is flagged incorrectly. We sincerely apologize for this error. By using this kind of system, however, we can dedicate more storage, bandwidth, and engineering resources to bloggers like you instead of to spammers. For more information, please see Blogger Help: http://help.blogger.com/bin/answer.py?answer=42577

Thank you for your understanding and for your help with our spam-fighting efforts.

Sincerely,

The Blogger Team

P.S. Just one more reminder: Unless you request a review, your blog will be deleted in 20 days. Click this link to request the review: http://www.blogger.com/unlock-blog.g?lockedBlogID=4171****** (my blog ID)

I hope clicking the request link will make my blog free from that warning.

Edit: yup, just clinking the link to solve this problem. Thanks blogspot

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Find Your Money Pages

If you want to found your money pages just open up the analytics program you’re using for your website and your blog. There's should be a segment that show which pages have the highest unique views per month. Extract the urls for the top 10 pages and put them somewhere for easy access. Or bookmark them on your browser. If you don’t currently use an analytics tool, you can sign up to Google Analytics.

How many pages you choose to optimize your revenue is depends on your website preference. You can do more if you have a lot of webpages that get solid traffic. If you don’t have many pages that get web traffic, then you have a lesser amount to work with. I like to focus on the top 10 because if its a manageable amount of work.

My personal guideline is only to work on pages with a minimum of 200 unique views everyday. It’s a basic number that’s good for some decent conversions. Adjust this figure to something you can work with, if your website is new or gets less overall traffic.

The point to remember is that not every page is hot. The goal is not to optimize every single web page you have. There has to be a limit. So learn to prioritize and work only on the pages that are currently receiving the most traffic to your website to earn more money.

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What is Internet Marketing?

Internet marketing in a nutshell is all about using the Internet to make it easier and faster to sell your product and services. A good Internet marketing program involves planning and executing several activities in co-ordination. Internet marketing includes communicating about your business on the web with an appealing, easily navigated and easily understood website. Another goal of Internet marketing is to rank high on the search engines for searches on keywords related to your business. The website is leveraged to communicate the advantages of your products and services, establish credibility and motivate a potential customer to purchase. Internet marketing also involves generating business leads and supporting your direct sales team in shortening the sales cycle. For some businesses, where sales transactions are done on their website, Internet marketing involves attracting customers, monitoring website visitors and converting more of them into paying customers.

How is Internet Marketing done?

• Through a website: A website enables people across the world to find a business. Also a website helps the business to provide information about its products and services. An attractive web-site will help in customer retention, making him come to the website again and again.
• Using email marketing campaigns: A thoughtful email marketing campaign helps to create a life long relationship with customers. Email campaigns are also very useful in strengthening a brand in the mind of people over a long stretch of time.
• Through Search Engine Optimization: Using search engine optimization techniques to get top listings in search results for particular key words i.e. for Organic" or "Pure Searches” is another important internet marketing function.
• Through Pay per click ads: Pay per click is an Internet marketing method used in advertising networks, websites, and search engines. PPC ads are commonly found advertisements found in the search results page of a search engine. The advertiser has to pay a small sum when the ad gets clicked. A successful pay per click search engine campaign involves multiple tasks such as: selecting the most cost-effective keyword phrases, selecting the best PPC programs, writing effective ads, designing and writing effective landing pages.
• Through Banner ads: Banner advertising is another technique used by internet marketers wherein an advertisement is built into a web page. The purpose of the banner ad is to drive traffic to a particular website by connecting them to the advertiser’s web site. The banner ad is shown when a web page refers to the banner during a search.
Web banners, much like traditional commercials are designed to educate buyers about products or services and how they are better than those of the competitors. However, web banners can’t be monitored real time and are not specifically directed at a viewer's interests.

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How to add Adsense code or another javascript directly to blogger template

Advanced users of new Blogger.com service may have tried to insert and put Google AdSense ad code which is actually a Java script directly into the blog pages by manually editing the XML-based template HTML coding interface. Actually, it’s possible add any ad code by using HTML/JavaScript page element within the Blogger new XML template system, but the place where you can place the new block is rather limited, i.e. above or below the post body, header, footer, within sidebar or between blog posts. In case you want to put the ads inside the post, or align the ads to float and wrap around the text, or just within the single individual article content view, you will have to edit directly the HTML coding of Blogger template.

If you try to insert any Google AdSense, AdBrite, AdEngage and any other JavaScript based ad code, or client-side components such as counter, tracker, form, snippet, effect, date and time, etc which is JavaScript based, the following error message may be returned when saving ore previewing:

Your template could not be parsed as it is not well-formed. Please make sure all XML elements are closed properly. XML error message: The processing instruction target matching “[xX][mM][lL]” is not allowed.

or

Your template could not be parsed as it is not well-formed. Please make sure all XML elements are closed properly.
XML error message: The reference to entity “zs” must end with the ‘;’ delimiter.

and many other different XML error message.

The problem is caused by incorrect dynamic interpretation of Blogger XML template when it generates the HTML webpage for the blog page that is requested, probably due to the fact that the AdSense ad code or other code is not a valid XML, coupled with the fact that some ASCII characters have special meaning and reserved functions, confusing Blogger blogging engin.

The resolution to the JavaScript based coding does not work in Blogger HTML template error can be solved by replacing special characters or symbols in the script to HTML code. Check out the list below for which ASCII characters that need to be replaced with their corresponding HTML code. Using HTML code will ensure that Blogger render the character correctly when serving the page to the viewer.

< – < > – >

Above two is enough to make Google AdSense works in Blogger template. For other scripts, such as AdBrite ad code, you will need to replace more characters such as those listed below.

& = &
” = "

For example, a Google AdSense code should become looks similar to code below:

<script type="text/javascript"><!--
google_ad_client = "pub-XXXXXXXXXXXXXXX";
google_ad_width = 336;
google_ad_height = 280;
google_ad_format = "336x280_as";
google_ad_type = "text_image";
google_ad_channel = "";
google_color_border = "FFFFFF";
google_color_bg = "FFFFFF";
google_color_link = "000000";
google_color_text = "000000";
google_color_url = "000000";
//--></script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>

While an AdBrite ad code will became the similar code to the below:

<script type="text/javascript">
var AdBrite_Title_Color = '0000FF';
var AdBrite_Text_Color = '000000';
var AdBrite_Background_Color = 'FFFFFF';
var AdBrite_Border_Color = 'FFFFFF';
</script>
<script src="http://ads.adbrite.com/mb/text_group.php?sid=303771&zs=3330305f323530" type="text/javascript"></script>

Simply use the text editor to parse the code and then replace the characters. Don’t worry about violating AdSense TOS or other terms and conditions, as once the blog’s web pages are rendered and presented to the viewers and visitors, the code will be exactly same as the original code before any replacement!

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AdSense for mobile applications Beta version

Todays, the mobile applications have been growing rapidly and widely downloaded and installed on mobile devices. To capture the market of mobile apps, the popular search engine, Google has launched its beta version of AdSense for Mobile applications. According to the company, Adsense for Mobile Applications beta version has been preceded with a successful trial which involved a small number of partners like Backgrounds, Sega, Shazam and Urbanspoon, and is now open to a much broader group of developers.

According to the official Google AdSense blog, “Mobile applications are now widely accepted. They assist users to find music, make restaurant reservations or check bank balances from their phone. Advertisers are always finding out means to reach out to their potential customers; whereas application developers are looking for ways to demonstrate the best ads to the users. AdSense for Mobile Applications facilitates developers to earn revenue by presenting text and image ads into their iPhone and Android applications”.

Along with the beta launched, it also incorporated with a site which provides information about the Adsense for mobile applications at http://www.google.com/ads/mobileapps/. It allows the developers to view the answer to FAQs or sign up to participate in the beta.

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